"The book is definitely a comprehensive guide to modern sales techniques. I found this book extremely knowledgeable and a must-read for anyone interested in sales. Zaid is breaking down the sales concepts into understandable language for the novice and professional. One of the things I appreciated most is breaking down many aspects into logical parts that helps a lot. But most of all, what I loved about this book is the understanding that how you perceive yourself can significantly influence how people perceive you! to summarize, I found this book a valuable resource for myself, looking to improve my sales skills. I Highly recommend!"

"A very interesting book with a deep dive into the ocean of knowledge doctor of persuasion offers. I've been following his work for two decades now and enjoy his writing and the value he brings. Each chapter in the book is one of the ten commandments and the author takes us through a journey of understanding, learning, and implementing things many of us were never taught."

" "The 21st Century Sales Bible" by Dr. Yaniv Zaid, also known as Doctor Persuasion, is an insightful and transformative guide for anyone looking to excel in the modern sales environment. Dr. Zaid's expertise as an economist, attorney, and business consultant shines through in his practical and strategic approach to sales. The book articulately breaks down the 'ten commandments' of marketing, negotiation, and persuasion, offering readers clear, actionable steps to enhance their sales techniques, build professional authority, and foster trust with clients. From learning how to ask for higher prices to creating a persuasive process and a growing community, each commandment is a building block for sustainable success in sales. This book is a valuable asset for sales professionals and entrepreneurs seeking to navigate the complexities of the 21st-century marketplace with confidence and skill."