Marketing Isn’t an Add‑On.
It’s In‑House, From Day One.
Most publishers hand you a list of freelancers and wish you luck. Armin Lear keeps strategy, branding, PR, and digital campaigns under one roof, led by a marketing partner who has been a literary agent, a Bloomsbury author, and a serial tech entrepreneur, bringing together decades of experience.
What Sets Us Apart
Full-service marketing, built around the author
Your book is more than a launch. It’s the engine at the center of an outreach ecosystem. Our marketing program runs alongside editorial and production, not after it, so product market positioning, optimized platform building, and coherent social media promotion are part of the plan from the first conversation.
In‑House
One team, one timeline
Your editor, designer, and marketing lead talk to each other. Nothing gets lost handing your book off to an outside agency that has never read it.
Human‑Led
AI‑enhanced, never AI‑written
We use AI tools to move faster on research, scheduling, and audience data, but every word that reaches your readers is shaped by a strategist, not a script.
Author‑First
Your voice, not a template
Branding and content are built around how you actually talk and what you actually believe, so the platform still sounds like you a year from now.
Meet Our Marketing Director
Jacalyn S. Burke
Before she ever built a campaign for an Armin Lear author, Jacalyn sat on the other side of the desk, as a literary agent at The Rudy Agency, based in NYC within walking and talking distance of the top editors at Scholastic, Penguin Random House, Simon & Schuster, Candlewick, Macmillan, and Holt. She gained a reputation for listening, for building strategic relationships and organic networks built upon trust, and for patiently positioning talent while playing the long‑game.
She is also a published author herself: her nonfiction book on the childcare industry was reviewed in the New York Times, published by Bloomsbury. Armin Lear Press represents her thriller novels. In 2007, she built Baby Does NYC into one of the first family‑culture tech brands, before successfully selling it in 2019, so the branding advice she gives authors is advice she has already bet her own business on.
Through her consultancy, AIVeritAI, already a preferred partner of Armin Lear Press, Jacalyn runs the 9‑Step Author Runway, a structured coaching program that takes authors from manuscript to a sustainable speaking and income platform. AI handles the research and analytics in the background; every strategic call is still hers.
Customized Promotion Programs
What full‑service marketing includes
Every author’s plan is built to fit the book and the platform they already have, pulled from the disciplines below.
BRD · 01
Personal Branding & Author Platform
Positioning, voice, and visual identity, so readers, press, and event organizers know exactly who you are at a glance.
SOC · 02
Social Media Strategy & Content
Editorial calendars and platform-specific content built around your message, built to grow an audience, not just fill a feed.
PR · 03
PR & Media Outreach
Press kits, pitch strategy, and outreach that turn a launch date into actual coverage and interviews.
DIG · 04
AI‑Enhanced Digital Strategy
Audience research, SEO & metadata optimization, and launch analytics powered by AIVeritAI, reviewed at every step by a strategist, never sent on autopilot.
KEY · 05
Keynote & Speaker Development
Ghostwriting and message coaching that turn your book’s ideas into a stage‑ready talk.
FUN · 06
Sales Funnels & Audience Building
List‑building and conversion strategy that connects readers to your next book, course, or offer.
Expert Guidance. AI Precision. Your Book, Launched.
Preferred Partner Program
The 9‑Step Author Runway
For authors who want to go beyond what’s included with publishing, Armin Lear authors get preferred‑partner access to AIVeritAI, Jacalyn’s own coaching practice, and its structured path from manuscript to a paid speaking and income platform. Same framework for every client; the execution is built around you.
Audit
Analysis
Plan
Assets
& Hub
& Ads
Launch
Pipelines
Mgmt
Every engagement is led directly by Jacalyn. In‑house and remote teams are supported by AI in the background.
Investment
One Retainer. Your Pace.
For authors who want to go beyond what’s included with publishing, Armin Lear authors get preferred‑partner access to AIVeritAI, Jacalyn’s own coaching practice, and its structured path from manuscript to a paid speaking and income platform. Same framework for every client; the execution is built around you.
Foundation
For authors at concept stage, early draft, or just starting out.
- Monthly 1:1 session with Jacalyn
- Self‑paced runway materials
- PMF Audit + written feedback
- Email check‑in support
Momentum
For authors with a manuscript or published book ready to build their platform.
- 2× monthly 1:1 sessions
- Full manuscript & positioning review
- Personal brand & platform strategy
- Priority email support
Full Service
For authors ready to launch, scale, and build a sustainable income platform.
- Weekly 1:1 sessions with Jacalyn
- Done‑with‑you execution, all 9 steps
- Launch strategy & relationship pipeline
- Quarterly Career Review
Every plan starts with a free PMF Audit so we can recommend the right tier for where you are. AIVeritAI does not guarantee agent representation, a publishing offer, or specific financial outcomes, results vary by author, subject matter, audience, and platform.
What clients are saying about working with Jacalyn
Recent, first-hand recommendations from authors who hired Jacalyn directly for branding, marketing, and book‑launch support.
“
A game‑changer for my GTM and branding, she clarified the messaging and took the guesswork out of the strategy.
Mark Zides
Operating Partner to CEOs & CHROs · 2x Author
“
I hired Jacalyn to help market my book, High‑Tech Heroes. A conversation about a website grew into a full creative partnership.
Pete Dulcamara
Advisor, Speaker & Author, Humanity‑Centric Innovation
“
Jacalyn built out my social media presence and personal brand around the launch of my book, The eCarbon Card Blueprint.
Sanjay Wahal, PhD, MBA
Thought Leader & Advisor, Global R&D / Circular Innovation
Let’s Build Your Platform
Let’s talk about your book’s marketing.
Whether you’re already publishing with Armin Lear or just exploring whether we’re the right partner, our marketing team is happy to walk through what a plan would look like for your book.
Have a Project?
Need Help?