The 21st Century Sales Bible
Yaniv Zaid
Publication is part of a launch event at Frankfurt Book Fair in October 2022.
The author, known as Doctor Persuasion, is economist, attorney, and popular presenter Yaniv Zaid. He gives clear, unequivocal and universally applicable guidance on “mastering the ten commandments of marketing, negotiation, and persuasion.”
His commandments address specific guidance related to:
Pricing
Branding
Fandom
Being center stage
Relevant clients
Differentiation
Persuasion selling
Network action
Personal attention
Confidence and trust
THE 21st CENTURY SALES BIBLE has been a hit in Israel and Armin Lear is now bringing it to a North American audience.