Bill Hughes has more than forty years of professional sales, marketing and business management experience. He has held executive level positions with large and small companies. Since 1990 he has worked with 50 plus small-to-medium-size companies to increase revenues, profits and corporate valuation through time-efficient, innovative business strategies, coupled with results-driven sales and marketing programs. He has been a guest lecturer at Rutgers University in New Brunswick, New Jersey and National University in San Diego, California.

Co-author Aastha Verma holds degree in electrical engineering and system engineering and is a senior cyber security expert for the United States Government.

Co-author Michael Hughes is a veteran in the digital marketing field and helped thousands of businesses increase sales and realize profitable returns from their online marketing investments.