Finally, a realistic approach to today’s modern business challenges 

without all the often-antiquated techniques taught to us in the past decades.

James M. Bond, Chief Technologist, Hewlett Packard Enterprise

Armin Lear Releases A GUIDE TO GROWING YOUR BUSINESS

New Book for Entrepreneurs

Needing to Grow Revenues Today

Boulder, CO—September 18, 2020—In A GUIDE TO GROWING YOUR BUSINESS,, William D. Hughes delivers practical, immediately useful how-to information for entrepreneurs with aggressive growth plans and serious sales goals in the face of pressing time constraints.

Unlike books written for yesterday’s business climate, Hughes’ book shows how to leverage today’s technologies into finding new customers. Readers will learn how to crack new markets, sidestep competitors’ tactics, and shorten sales cycles. Key sections focus on how to protect intellectual property and work with and around multiple online venues like Google, Amazon, and Alibaba.

“Much of what we were taught and believed in for generations doesn’t work today,” said Hughes. “Behavioral Economics has debunked the conventional wisdom that assumes man is rational and makes logical decisions. Instead, real people regularly make bad decisions using all sorts of irrational, self-serving, self-sabotaging behaviors. Which is why the most carefully planned business strategies are regularly foiled by customer decisions that are puzzling, nonsensical and simply wrong.” 

Armin Lear Releases SIMPLICITY

Book on How to Always Get into The Zone Available;

Launch Event August 29—15 Minutes of Sports History

Boulder, CO—August 5, 2020—In SIMPLICITY, Steven Yellin, gives up the secrets he has shared with the champions who endorse him. Based on neurophysiology, the science of how the brain physiology produces fluid motion in all sports, he describes what has to occur to get into “the Zone”—the Holy Grail for athletes in any sport. It is a practical, how-to book with the underpinning of science and the corroboration of #1 performances directly linked to “the Fluid Motion Factor golf program.” Scott McCarron, winner of the 2019 Schwab Cup and the number one senior golfer in the world, has used Steven’s program for the past four years.

On the publication date, the author will conduct a 15-minute launch on Zoom, with the window being a Muhurta, considered ideal for a successful launch of a new project. Participants have a once-in-a-lifetime opportunity—literally—to share the celebration and connect with the author for future conversations and coaching opportunities. Contact mak@rudyagency.com to request a slot or for additional information.

“Golfers live in a world of continual experimentation,” says Yellin. “Every week, and sometimes every day, they are trying new things to improve their game. What are they searching for? Timing. Timing is the Holy Grail, for producing fluid, consistent motion. And timing is the most difficult thing to teach golfers. Until now.”

In this revolutionary book that is sure to change how coaches teach and players play, Yellin teaches a simple and powerful program that allows athletes to enter the Zone. Focused on golfers, Yellin uses every opportunity—drive to putt—to illustrate how the Fluid Motion Factor program works for everybody.

“There is one process in the mind that, when accessed, produces career rounds and major championship victories,” says Yellin. “The only problem has been that athletes never know when it will show up, how long it will last and when it does leave, how to get it back.” SIMPLICITY teaches golfers how to access that process by design.

Steven Yellin is the founder of the Fluid Motion Factor program, a mental sports training program. He has worked with professional golfers that have won over $80 million dollars in prize money. His program is endorsed by some of the leading golf professionals around the world, including legendary teaching pro David Leadbetter, who wrote the Foreword for SIMPLICITY. 

Armin Lear Releases eBook of Deepwater Horizon Exposé on 10th Anniversary of Blowout

DEEPWATER DECEPTION Is Insider Account of Cover-Up that Killed 11

Boulder, CO—April 20, 2020—Commemorating the 10th anniversary of the tragedy that killed eleven workers and ultimately dumped 210 million gallons of oil into the Gulf of Mexico, Armin Lear Press has released DEEPWATER DECEPTION in eBook format. 

Author Bob Kaluza joined BP in 1997 and worked as a Well Site Leader, Deepwater, while on Deepwater Horizon, having held many job positions with BP working in Alaska, Wyoming, Russia and in the Gulf of Mexico. After returning from Russia in 2008, Bob resumed working as a Well Site Leader, Deepwater, in the Gulf. He arrived at the Deepwater Horizon four-and-a-half days prior to the blowout. 

As evidence presented in court later showed, he was scapegoated by BP, which operated Deepwater Horizon, as part of a cooperation-for-leniency deal with the United States Department of Justice.  Ultimately, all felony charges were dropped and he was also declared not guilty, with it taking the jury less than two hours to render their verdict.

DEEPWATER DECEPTION is an adventure, an investigation, and a manhunt. It divulges the real reason for the Deepwater Horizon tragedy and leads the reader toward identifying the people responsible for causing it. 

The narrative moves from the offshore rig to the courtroom, taking the reader on the life-altering journey of author Bob Kaluza, an innocent man who was swiftly acquitted, yet carries the scars of being accused of causing the deaths of eleven men and contamination of the Gulf of Mexico.

Armin Lear To Release “Doc Springer’s” WARRIOR

New Publishing House Launches Book on How to Support Our Heroes;

Needs of Veterans and First-Responders in the Spotlight

Boulder, CO—April 13, 2020—In WARRIOR, Shauna Springer, PhD delivers insights on how to support the people who protect us from threats to our safety—whether they are on a battlefield or in a hospital isolation ward. “Doc Springer”, as she is known to countless military veterans, takes us close to the struggles of our bravest citizens during and after they face traumatic challenges. She draws from the experiences of our warfighters to help us understand true courage and the bonds of love that keep all of us in the fight.

“Our military, as well as heroes on the front line in a health emergency, are expected to make life and death decisions in a high-risk, fluid situation with limited time, limited information, and limited control over outcomes,” Dr. Springer notes. “The burden of this responsibility weighs a thousand pounds—we owe them intelligent, practical, and effective support.”

A graduate of Harvard University, Shauna Springer, PhD is the Chief Psychologist for Stella Center and one of the nation’s leading experts on PTSD and Trauma. What she has learned from more than a decade at the extremes¾from working with our nation’s warriors and their families¾can help all of us navigate this time of unknowns.  She co-hosts a weekly podcast in collaboration with Military Times and her work has been featured on NPR, NBC, CBS Radio, Forbes, Washington Post, US News and World Report, and Military Times.