Itay Ben Horin is one of Israel’s leading crisis managers and strategic advisers. He is the owner of Israel’s largest communications consulting firm — Ben Horin & Alexandrovitz. He began his career as a communications adviser in the firms that managed the campaigns of Prime Minister Ehud Barak and Prime Minister Ariel Sharon. Within the company, he founded together with Tal Alexandrovitz, they work and have worked with Israel’s largest corporations, major international companies operating in Israel, as well as senior political figures. Among other things, Ben Horin managed the election campaign that achieved the best result for a centrist party in Israel in decades — the Blue and White party. Over the years, Ben Horin has specialized in crisis management and has represented many prominent public figures. For many years, he has been consistently selected for lists of the most influential people in Israel. In recent years, alongside his professional work, Ben Horin has been a central figure in the struggle for democracy in Israel and in the headquarters advocating for the children kidnapped to Gaza. Ben Horin holds an LL.B. and a master’s degree with honors in Public Policy — both from Tel Aviv University. He is also a graduate of the executive program at Harvard Business School. Crisis Management is Ben Horin’s fifth book.