Crisis Management: Insider Views of How Business and Political Giants Won or Lost Big — And How You Can Apply the Lessons
Published on March 10, 2026
A crisis pushes your abilities to the limit. It demands excellence and resilience, and tests you as a manager, as a leader, and as a person. There are specific lessons—applicable in many arenas—of what to do and what not to do when a scandal hits.
Itay Ben Horin is one of Israel’s leading crisis managers and strategic advisers and the owner of Israel’s largest communications consulting firm. In Crisis Management, he delivers insights from interviews with insiders on high-profile contemporary scandals and disasters involving:
Bill Clinton, Angela Merkel, Barack Obama, Lance Armstrong, Benjamin Netanyahu, Ariel Sharon, and Al Gore
McDonald’s, Starbucks, British Petroleum (BP), and Tnuva.
He also brings deep personal knowledge of the efforts to rescue child hostages from terrorists.
In the book, you will learn
- How to prepare for a crisis
- The Crisis Management Model: damage control and reviewed growth
- The Storm Model: social media crises and how to handle them
- Cyberattacks: a uniquely modern crisis