Publication date was September 18, 2020.

The world of sales and marketing has transformed dramatically. Technology is the clay from which marketing programs are formed. Professionals have an intimate relationship with that technology, always keeping a high-powered computer (aka smartphone) in their pockets and purses.

The owners of Amazon, Alibaba, Facebook, and other mega-companies now rank among the richest persons in the world. That’s because their services provide sellers with extraordinary reach and buyers with exceptional convenience. People buy feelings, not things. What you make motivates buyers less than how your product makes them feel.

A Guide to Growing Your Business addresses these issues of choice, motivation, and more with practical steps to convert a vision into the business they promised their customers, investors, family, and themselves.